THE ALZHEIMER’S CHALLENGE | AD Hotline

Making sure there's a source for help such as an anonymous hotline where people can call if they are concerned or need help.

RDI Team 3

Description

The "blue ribbon" campaign (in the style of the pink ribbon for breast cancer or red for AIDs)

Iterations

  • AD Hotline

    Making sure there's a source for help such as an anonymous hotline where people can call if they are concerned or need help.

    3 28 3
  • Bring more awareness to the purple ribbon!

    The team found out that there is a "ribbon color" for AD - purple! Awareness should be increased and made global in support of the hotline.

    0 2 0
  • RDI Team 3 (idea from PT's comments)

    This campaigne comes along by different media channels: Youtube video clips, TV commercial breaks, but also posters with QR code to the website with the videos. The core messages of our videos and posters are that you can achieve a better and longer quality of life with an early diagnosis. They can also be funny and sad at the same time, yet of course they should convey seriousness: e.g. in Finland there is a bus waiting in front of an institution with Alzheimer's patients, which drives them "home" and finally stops again at the entrance of the institution. Another example is a granddaughter who asks her grandmother something, and her grandmother replies: "Yes, my child... just tell me, who are you?". Alternatively it shows what life would be like without treatment and then (alongside or afterwards) a better life with early diagnosis and treatment, etc. The identifier is always (e.g. at the end of a video clip) the blue ribbon and next to the free hotline number. Through this hotline you can call for yourself as a possible patient, as well as a worried relative or fellow human being. This lowers the inhibition threshold for advice and helps to eliminate any ignorance of Alzheimer disease.

    0 5 0
  • Self-help group approach

    The hotline could be run by trained affected relatives who can share information and experience. It would be a kind of extended self-help group. Of course, these people need to be trained properly and signed a non-disclosure agreement at first."

    0 3 0

Comments

You can discuss, comment and give feedback on the development to make it even better. Add an image or just write a few lines. Also, don't forget to click the like-button if you like the development

  • P.T. Dang 2 months ago

    blue was just a first thought...

  • P.T. Dang 2 months ago

    It is not blue... it is violet! source https://www.joinpapa.com/tag/alzheimers/

  • P.T. Dang 2 months ago

    This campaigne comes along by different media channels: Youtube video clips, TV commercial breaks, but also posters with QR code to the website with the videos. The core messages of our videos and posters are that you can achieve a better and longer quality of life with an early diagnosis. They can also be funny and sad at the same time, yet of course they should convey seriousness: e.g. in Finland there is a bus waiting in front of an institution with Alzheimer's patients, which drives them "home" and finally stops again at the entrance of the institution. Another example is a granddaughter who asks her grandmother something, and her grandmother replies: "Yes, my child... just tell me, who are you?". Alternatively it shows what life would be like without treatment and then (alongside or afterwards) a better life with early diagnosis and treatment, etc. The identifier is always (e.g. at the end of a video clip) the blue ribbon and next to the free hotline number. Through this hotline you can call for yourself as a possible patient, as well as a worried relative or fellow human being. This lowers the inhibition threshold for advice and helps to eliminate any ignorance of Alzheimer disease.








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