THE ALZHEIMER’S CHALLENGE
Start ideation
Awareness campaign for relatives
The idea is that this awareness campaign has relatives and loved ones as target audience. The message is how to understand that your relative might have AD and different tools to use to get him/her to seek medical help early. It is important that the campaign has humor and tones down the stigma of AD.
The picture shows a person looking for his/her car at a parking lot by blipping his/her car key to find the car. Then realizes that he/she did't take the car that day, but went by bus. The dark areas represents the clouded memory while looking for the car.
Camilla Örn
Comments
-
Anna Pedersen
4 years ago
Yes, an app for relatives and family that contains information so that you as a relative recognize small signs of the disease. This is especially important because of the fact that many people with AD are trying to hide signs and deny the signals. But if you as a relative starts to feel that something in going on the "app" gives advice and tips how to deal with the symptoms of the disease, where you can get help and contact with the healthcare provider.
Upload
Upload
Pickit
Video