THE ALZHEIMER’S CHALLENGE
Awareness campaign for relatives
The idea is that this awareness campaign has relatives and loved ones as target audience. The message is how to understand that your relative might have AD and different tools to use to get him/her to seek medical help early. It is important that the campaign has humor and tones down the stigma of AD.
The picture shows a person looking for his/her car at a parking lot by blipping his/her car key to find the car. Then realizes that he/she did't take the car that day, but went by bus. The dark areas represents the clouded memory while looking for the car.