Idea for challenge:

Braintrack - prognostic gaming

Braintrack prognostic gaming is a screening app for dementia that includes brain health training games. The idea is to create an app that is fun, exciting and that keeps you up to date on recent brain health training while it also screens you for dementia. This would allow physicians to screen a population for early signs of dementia without deterring them from using a right out cognitive/dementia app.

How can we get people to overcome denial and seek medical help in the early phase of AD?

We believe that the only way to overcome denial and seek medical help early is through early screening and direct contact with a GP. The screening is more likely to be collected successfully within an app that also includes advice, games and information about how one could work on reducing some of the risk factors for dementia for instance by having an active lifestyle, an active social life, promoting cardiovascular health, brain trying, healthy diet etc.

How can we get people to use such an app?
We believe that the only way to make a cognitive screening app intriguing is by combining it with brain health training, an area that is quickly developing. Therefore, our app Braintrack – prognostic gaming, would combine brain training games and lifestyle interventions with cognitive screening on a 6-month interval. The app would also include push notifications and reminders that could for instance help you stay fit, eat well, stay mindful, be social, maintain good cardiovascular health, be mindful etc, all to reduce the risk of AD.

What measures could we include in the screening?
The cognitive/testing battery needs to be extensive and we suggest a full battery done on a 6 month basis including but not limited to: subjective memory decline, episodic memory, mmse, depression, apathy, lifestyle factors. When there is a decrease on more than 2 measures or parameters there is a direct alert to your GP. There is also of course the potential to combine these with voluntary health screens at your GP, blood pressure, inflammatory markers, cholesterol, genetics etc.

How can we get people to come in for a checkup?
By having a direct link to your GP he/she could receive a message once a patient falls under a certain threshold, for example bad performance on 2 or more tests or worse performance on 2 or more tests in comparison to previous testing. The opportunity to do longitudinal individual follow ups within this app would allow for a great screening tool. Once a patient falls below certain criteria the GP contacts the patient to set up an app.. The GP can also combine information from the app with up to date information on Blood pressure, cholesterol, inflammatory markers etc.

How can we create something that’s fun that people would actually use?
The potential for people to return to the app would allow for longitudinal screening and inter individual change maps that could pinpoint individuals at risk for developing dementia and thereby receiving help early. For such an app to succeed in would need to be used by a lot of people and people would need to return to the app. Therefore the focus of the app should really be on developing something that’s fun, exciting, up to date on exercise and other lifestyle interventions and brain health training games so that people already from 45 years of age get into using it, and using it often.

  • Björn Arvidsson Challenge Creator 1 year ago

    Love it. You have a great idea on how to attract people to the app through the training exercises. That´s key. A friend of mine who is getting older is really afraid of dementia/AD and thus practices languages. However, he would never find or use an app. This could prove difficult for many of those above 65 years of age. How can we reach them?

  • Beata Ferencz 1 year ago

    Thank you for liking the design! I understand the concern, however technology use among seniors is on the rise. In the US for example the smartphone use among seniors has doubled since 2013 so we do believe that its possible to reach this group. We would also like to focus on early detection which means that one target age group would be 55-65. Nonetheless, its important to discuss ways to reach also the 65 and above target population. A key aspect to this idea is that the app is promoted by ones health care provider as they are the ones who will be able to monitor patients. They could in that sense also provide simple training and help patients to get started with the app.


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