Idea for challenge:
THE ALZHEIMER’S CHALLENGE
True stories of dementia
A media campaign that would show stories of real people living with dementia and their relatives, including stories where people got closer togather when one of them developed dementia (there are such!) or when people discovered new meaning in life when they had received a dementia diagnosis.
Also stories of people who had secondary dementia or other curable diseases - to show that cognitive problems may have different roots and it is good to get tested asap.
Benefit: fighting stigma and including people with dementia.